Wana Quick's quick-acting gummies series contains seven fruit flavors.

The cannabis industry term "fast delivery" first appeared in 2017, when a proprietary product portfolio of THC-infused, effect-based chocolate produced by the 1906 brand was launched.

But two years later, when Wana, the largest cannabis food company in North America, partnered with Azuca and officially changed its name to "Quick Effect", the category became mature. Known as "Time Infusion", it expands its best-selling all-natural sugar-coated jelly series with Wana Quick. 

Since then, both Wana Brands and Azuca have taken the lead in providing hemp consumers with hemp that is faster and more stable than traditional edible products.

"In Azuca's growth period, the only focus was how to control these cannabinoids and make them work in a predictable way," explained Silver, who is also Azuca's chief creative officer. "At that time, maybe eight years ago, no one considered fast-acting foods. We have been very focused on providing strictly controlled doses of cannabinoids so that consumers can choose one milligram or half a milligram according to their needs."

Ron Silver, founder and chief creative officer of Azuca.

Today, Azuca provides its patent-pending technology to brands other than Wana-the company has just launched a multi-cannabinoid, health-focused Optimals branch-to include Columbia Care, NectarBee, High Life Farms, Everest Cannabis companies including Apothecary and Revolutionary Clinics. Well-known food suppliers have recently entered this category independently, including Coda Signature and its just-released quick-acting gourmet Fruit Notes product using MedPharm technology. 

According to an exclusive quick-acting food report shared by the cannabis research company BDSA, Colorado is the most developed market in the field, with 27 SKUs (an increase of 7 compared to 2020); California is close behind, with 23 currently Quick-acting SKUs are on pharmacy shelves, Wana and Sunderstorm are the two best performers in this category in these two states. In 2020, food accounted for 12% ($2.2 billion) of U.S. adult cannabis sales; by 2026, the share of edible food sales is expected to increase slightly to 14% ($6.7 billion). In Colorado and California, gummies account for more than 95% of overall edible sales. 

"Quick-acting food is a relatively new phenomenon," explained the BDSA breakdown. "One of the main challenges consumers face in consuming cannabis products is that until recently, the time it takes for an individual to begin to feel the effects of a given product was quite unpredictable, starting from 30 minutes to more than two hours. In some cases."

As this trend continues to evolve, I invited five leading innovators in this category to share the content behind the science, the different impacts of quick-acting foods on the system, and insights into the next step of development. 

Azuca's Chocolate Activator was launched in October and aims to make the infusion process more... [] Efficient cannabis edible manufacturers. 

I often talk about marijuana with a technological analogy, and this is my favorite: I think traditional food is equivalent to dial-up Internet, and the fast-response food is broadband. I personally think that this industry will transform into fast action like the Internet has transformed into broadband, but at a faster speed! As a consumer, when broadband is available, sufficient and cost-effective, why should you endure the painful, unpredictable, SLO-OOOOW experience of dial-up Internet? When the Internet ecosystem transitioned from dial-up to broadband, the transition took about 13 years. I think the transformation of cannabis food will happen in the next two to three years, and nearly 100% of the ingestible category will be a quick response.

I want to emphasize that not all quick-acting foods are the same. Our consumers report that the sensory experience provided by Azuca Time Infusion products is closer to the experience of smoking or Delta-9, and is completely different from traditional food. Our process encapsulates individual THC molecules in a hydrophilic or "water friendly" coating. Because our body contains more than 60% water, the encapsulated molecules are effectively absorbed in the oral cavity and soft tissues, avoiding the long-term "first pass metabolism" of traditional food being broken down by the liver. 

Our next innovation will be how to provide a complete strain with the same controllability. This will open the door to infinite combinations of cannabis and the expected effects from one's favorite strain. Our process is to help solve direct problems in food, such as onset time, dosage accuracy, shelf stability and ease of use, and then create the future of food by creating the best toolbox for food creators. 

Coda Signature recently released a quick-acting version of its delicious fruit notes using technology from MedPharm... [].

We have been committed to leading innovation and developing our product line to provide delicious products while providing the desired effects within an appropriate time. We know that our customers like our original fruit notes. By adding [Quick-acting options in cooperation with MedPharm], we can [provide] a faster and more intense experience, thanks to our perfect match of real fruit flavors, ideal Dosage and quick-acting technology. This is reflected in our newly launched pomegranate and hibiscus gums-the industry’s first quick-acting gummies with a ratio of CBN to THC of 1:1-designed to help create in less than 15 minutes Dreamy sleep.

As experienced cannabis consumers look for foods that provide the right dosage and experience without waiting, fast acting is clearly becoming more and more popular. For people who are new to marijuana, quick-acting can provide an experience more similar to enjoying a cocktail or wine.

MedPharm also uses its technology in Quiq's quick-acting gummies.

Four years ago, I started working on improving bioavailability. Many iterative formulations allow for odorless, emulsification [characteristics], and the ability to change the particle size and density (weight) of the powder to customize the formulation. Our innovation has led to patents, and we have multiple patent applications. These micro powders contributed to the birth of our liquids, fast-acting emulsifiers and nanotechnology. Coda Signature and Quiq [by Medically Correct] are our first B2B partners, and there are more partners, including product development and consulting.

Our emulsifiers enable the formulation to have higher absorption and bioavailability. [As soon as possible] The effect can be seen in 10 minutes, so that consumers and patients can make predictable and expected responses. [The results show] The bioavailability (over 60%) is higher than that of traditional food (4-12%), and the onset time is more than three times faster on average. 

CBD Synergies-SP tincture produced by Quicksilver Scientific, a CLIA accredited laboratory.

Quick action is the trend, because people crave consistency, and in my opinion, the cannabis industry has not yet. Everyone's body responds differently to products such as marijuana, alcohol or vitamins. From a physical point of view, we may not be able to control this, but what we can do is to ensure product consistency so that users can better predict their reactions. We are working hard to solve this problem. Quick-acting food is something that attracts the market. Knowing that it only takes a few minutes to feel the effect, so there is no need to take another dose. It reduces the possibility of overdose and creates an overall better experience for consumers who will eventually repeat purchases.  

Our technology has been developed from our line of nutritional supplements, created by Dr. Christopher Shade, an expert in detoxification and materials in and out of the body. Chemistry itself is based on his lifetime knowledge and research and optimized for performance. We have developed a proprietary and superior nanoemulsion delivery system that can be used in various nutritional supplements to meet a range of health needs, from enhancing the bioavailability of essential vitamins to eliminating ubiquitous toxins, enabling consumers to achieve their Genetic potential. Quicksilver uses its own laboratory to ensure the safety and effectiveness of its products, and relies on objective third-party testing to prove that its products meet the highest standards of safety, quality and effectiveness. Our technology brings real product development and expertise to hemp, which has been tested in other industries. 

Wana Optimals Fit harnesses the power of THCV, a rare cannabinoid designed to "help destroy... [] unhelpful eating habits and allow you to regain control of your diet."

Wana is keenly aware that one of the main reasons why some consumers are not interested in food is the long onset time. If we can solve [that] problem, we know that the product will succeed. We began to look for ways in which the developing science could catch up and produce a new technology to fulfill this promise. Our team is looking for a really effective quick-acting technology, but it also works well as an ingredient in the manufacturing process and tastes good at edible-this has become a multi-year search, reviewing more than a dozen kinds Emerging technology [until we land on Azuca]. 

I would like to say that almost every food brand is now at least considering entering the field of rapid response. Now is the time for brands that have been thinking about and investing in research and development to begin to beat those brands that have just realized that they need to have competing products, because not all delivery systems and fast-response technologies are equivalent. Although the marketing team can claim to "act fast," it actually boils down to the consumer experience of the product to drive repeat purchases and increase market share in the field.

Many consumers have grasped this new experience, new cannabis users are looking for something that can take effect quickly, so they know it is effective for experienced consumers, and they like products that provide Delta-9 THC effects can provide The shorter duration or a different experience. This means feeling the effect faster, lighter, more brainy, and offset in two to four hours, which is ideal for many use cases, such as going out with friends at night or going to a concert.

I am a freelance journalist in Aspen, and I am called "the world's first cannabis-style writer" because of my work at The Cannabist, an online award-winning work by the Denver Post

I am a freelance journalist living in Aspen, and because of my work at The Cannabist, I am known as the "world's first cannabis-style writer", the Denver Post's award-winning online vertical. Since its launch in 2014, I have written about the evolving legal cannabis lifestyle and the pen "High Country", which is a weekly column in the Aspen Times. My industry insights have been introduced in Adweek, The Business of Fashion, Bust, Complex, Cosmopolitan, Racked, Refinery29, etc. I have a master's degree in journalism from the University of Colorado at Boulder, and I also produced the documentary "Rolling Thesis", which tells the historic first year of adult cannabis use in Colorado (SXSW 2015 / Netflix).