The Asian E-Commerce Awards have returned for the fourth consecutive year. It aims to recognize and reward brands, e-retailers and agents that have performed well in e-commerce in Southeast Asia, South Asia, and Australia and New Zealand.
This year we added three new categories, bringing the total number of participating categories to 37 categories. Participants will compete for the gold, silver and bronze awards, and have the opportunity to win the coveted "2021 e-commerce agent, brand or market/e-retailer" titles, which will be awarded to top competitors in all categories.
The award is judged by 32 client marketers. Riccardo Perere, Chief Marketing Officer of Robinson and Canningville Australia, one of the jury members, said: “The thinking process and planning of marketing activities are always more complicated than people think. As a digital and e-commerce community gathered together to give awards, What an exciting performance."
At the same time, another member of the team, Melissa Rodrigues, Director of the Minor Hotel Branding and Marketing Group, added: “It’s really amazing to see the creativity and innovation of companies that are truly leveraging the period of great change. It’s great. And the uncertainty around the world. There are so many original and exciting events that make judges very competitive entries!"
So who made the final layoffs? View the full list of finalists here:
1. Best e-commerce (brand)-baby, personal care and household products • Dermatology eBazaar, Bayer Indonesia • Fitspo redefines: Strengthen the country one fitness goal at a time, fitness concept • Mother-to-mom business engine, Fonterra Malaysia • Project Sense Me: Repair your skin barrier through skin therapy, La Corium • Digital innovation to stimulate continuous growth and enhance the ability of Malaysian families, MR.DIY • Provide a seamless customer experience with unified digital solutions for 7 markets in Asia, Toys "R" Us Asia
2. Best E-commerce (Brand)-Banking/Financial Services • Manulife Shop, Manulife Vietnam • "MSIG HK" mobile app, MSIG Insurance (Hong Kong) • Mind Banking-RHB Jom Derma, RHB Bank
3. Best e-commerce (brand)-Beauty and Health • Experience the beauty of the age, Beiersdorf, Malaysia • Invited project: 360-degree activation of Hiruscar, MEDINOVA • Transform Nano Singapore into an online market leader in Singapore's e-commerce hub• SK-II flagship store, SK-II • Project Momentum, Unilever Asia • Say Yes to Positive Beauty, Unilever Philippines
4. Best e-commerce (brand)-B2B • Expand B2B business to increase B2C market share while providing quality customer service, Living Edge • Transform paint brand into a refurbished market, Nippon Paint • O2O program, Schneider Electric (Malaysia)
5. Best E-commerce (Brand)-Electronic Products and Gadgets • Canon Singapore Canon Online Store • iBox is transformed from a physical store to a digital omnichannel player, Erafone Dotcom • Gigabit! The best mobile service in the app, gigabit! • HP Welcome Home Virtual Showroom, HP • Logitech e-commerce transformation, Logitech Singapore • Balance-Virtual Product Showroom, Panasonic Malaysia
6. Best e-commerce (brand)-Fashion and Apparel • Innovation behind frictionless omni-channel experience, Accent Group • Andrina Yvette, Andrina Yvette • BONIA.com e-commerce global expansion, BONIA • Club Swarovski: omni-channel efforts , Swarovski Singapore Trade • Champion agency XIXILI Intima, perfect for everyone’s enthusiasm
7. Best e-commerce (brand)-Food and Beverage • Coke #ComboDeals: PH's top FSA, COCA-COLA Philippines' first meal with beverages • Refrigerated to your door, Emborg • DKSH and Foodpanda, Foodpanda's fast business
8. Best E-commerce (Brand)-Healthcare and Pharmaceuticals • Super Brand Day-JanganKendor Jaga Imun, Bayer Indonesia • D2C e-commerce solutions and unified customer experience across multiple regions, Cochlear • Project invitation: 360 degree activation of Hiruscar , MEDINOVA • Project motivation, Unilever Asia
9. Best E-commerce (Brand)-Home and Office Furniture • Transform the paint brand into the decoration market, Nippon Paint • POETLiving.com brings high-priced furniture business from offline to online, POET • Zoflora's Growth Hacking, Stada ( Thailand)
10. Best E-commerce (Brand)-Lifestyle and Travel • Lead Generation Program-Manila, GMS Group • Lead Generation Program-Singapore, GMS Group • Staycation Escape, Marina Bay Sands • Project Momentum, Unilever Asia
11. Best e-commerce (marketing/e-retailer)-Beauty and Health • Super Brand Day-JanganKendor Jaga Imun, Bayer Indonesia • Transform Nano Singapore into an online market leader, Singapore's e-commerce hub • Discover more with Watsons App 3.0 More online information, Watsons
12. Best e-commerce (marketing/e-retailer)-Entertainment• Cheers to experiential business, Drinkies Malaysia • HP’s first virtual showroom-360° interactive experience, HP • Streaming Made Sensational For All, PCCW OTT • SISTIC LIVE, SISTIC
13. Best e-commerce (marketing/e-retailer)-Fashion and Apparel • Asian Fashion Cultural Cooperation E-commerce Platform Center, Colab • Lazada x Giordano-12.12 Large-scale Event (2020), Lazada Global Thailand • Paris Footwear and Bags Brand building activities, ShopSM
14. Best e-commerce (marketing/e-retailer)-Food and Beverage • Promote the growth of e-commerce in Del Monte, Philippines • Cheers for experiential commerce, Malaysian beverages • Fast commerce by DKSH and Foodpanda, Foodpanda
15. Best E-commerce (Marketing/Electronic Retailer)-Lifestyle and Travel • Asian Fashion Cultural Center Lifestyle Collaboration, Colab • Eraspace Indonesia's seamless lifestyle smart e-tailer, Erafone Dotcom • Ready for gigabit ! The best mobile service in the app, gigabit! • Staycation Escape, Marina Bay Sands • Trapo Raya Sale, Trapo
16. Best e-commerce-supermarket/hypermarket • e-commerce market optimization, AEON • best e-commerce, Central Food Retail Group • One Fair-mily-adding value through innovation under the new normal, fair price • DKSH and Foodpanda Fast business, Foodpanda • Build in order to provide a simple life, HappyFresh • SM Markets Online brand building activities, SM Markets Online
17. The best e-commerce solution • Integrated e-commerce direct sales and analysis solution, DataSunday • Local hero-put on the right mask (local manufacturing, international standard), Hashmeta Group Holding • Bringing a long-established mattress brand into E-commerce-commerce Age, Hilding Anders Malaysia • Digital entrepreneurship promoter and alliance marketing solution leader, I Synergy International • BONIA.com global e-commerce expansion, Meekco.Asia
18. Best e-commerce consultant • Project Momentum, DKSH eCommerce • Project Invitae: Hiruscar’s 360-degree activation, DKSH eCommerce • Cold storage to your door, DKSH eCommerce • eWave-a better, faster and higher return business experience, eWave • Gtouch Venture Capital Platform, Gtouch • BONIA.com Global Expansion of E-commerce, Meekco.Asia
19. Best e-commerce customer service • GINO-giga's fully interactive AI chatbot, giga! • Project Sense Me: Restore your skin barrier through skin therapy, LaCorium • Streaming media makes everyone feel excited, PCCW OTT
20. The best e-commerce realization • Express, AS WATSON • Direct To Market (Singapore Incubator), Business Engineers Asia • Cold storage to your door, Emborg • DKSH & Foodpanda's Quick Commerce, Foodpanda
21. Best e-commerce event-B2B • JCB May Madness, JCB Thailand • Expand B2B business to increase B2C market share while providing quality customer service, Living Edge • Transform paint brand into a refurbished market, Nippon • O2O program, Schneider Electrical (Malaysia) • Shopee uses technology to connect companies, Shopee • Autogoodies, Trapo
22. Best e-commerce event-B2C • Super Brand Day-JanganKendor Jaga Imun, Bayer Indonesia • Best e-commerce event-B2C 2022, Chevron Singapore • Rocketboosting Del Monte E-commerce growth, Del Monte Philippines • Bottom-up ! Create demand with party moments, Drinkies Malaysia • HappyFresh: Superhero without a cape, HappyFresh • Olay x Shopee #AdultFearless, Procter & Gamble • Procter & Gamble multi-brand event, Procter & Gamble • Shopee 11.11 Big Sale-E-all Business, Shopee • Trapo Raya Sale, Trapo • UStore: Create a direct-to-consumer platform within 14 days, Unilever Philippines
23. Best e-commerce event-content marketing • CDR strengthens strength among Indonesian women in their 30s, Bayer Indonesia • Search'N' Ambush, CPF Trading • Dee Tee Sod-Freshly selected for you, HappyFresh • Project Sense Me: Restore your skin barrier skin therapy, LaCorium • Project Invitae: Hiruscar's 360-degree activation, MEDINOVA • Olay x Shopee #AdultFearless, Procter & Gamble • Procter & Gamble multi-brand campaign, Procter & Gamble • Shopee 11.11 Big Sale-E-commerce for Everyone, dried shrimp
24. Best e-commerce event-cross-border/multi-market • integrated e-commerce direct sales and analysis solutions, DataSunday • EHD loyalty program membership, EuroHomeDirect • Love, Bonito x Barbie: Dream it, do it!, Love, Bonito fish
25. Best e-commerce campaign-Influencer • CDR builds strength among Indonesian women in their 30s, Bayer Indonesia • Dee Tee Sod-Freshly selected for you, HappyFresh • Project Sense Me: Restore your skin barrier through skin therapy, LaCorium • Unilever Shop2Give Care, Unilever Philippines
26. Best e-commerce event-Mobile • JCB May Madness, JCB Thailand • Project Sense Me: Restoring your skin barrier through skin therapy, LaCorium • Streaming media creates a sensation for everyone, PCCW OTT • 6.6 mid-year promotion, Whole Earth Brands
27. Best E-commerce Event-Social Media • CDR Strengthening among Indonesian women in their 30s, Bayer Indonesia • Convene Indonesians to fight against the Covid-19 revival through Redoxon #JanganKendorJagalmun, Bayer Indonesia • Best E-commerce Event-Social Media 2022, Chevron Singapore • Interaction and sales between cooking and Del Monte Kitchenomics (Del Monte, Philippines) • Promote physical positivity with the perfectly fitted XIXILI Intima
28. Best comprehensive e-commerce campaign • Use Redoxon #JanganKendorJagalmun to convene Indonesians to fight against Covid-19's revival, Bayer Indonesia • CDR strengthens strength among Indonesian women in their 30s, Bayer Indonesia • Best comprehensive e-commerce campaign in 2022, Chevron Singapore • Rocket e-commerce driving Delmon growth, Del Monte Philippines • Hasbro Multi-sports, Hasbro • Max-Song Khoe, Manulife Vietnam • Procter & Gamble multi-brand sports, Procter & Gamble • Shopee 11.11 Big Sale- E-commerce for Everyone, Shopee • Advocate physical positivity for everyone, XIXILI Intima
29. The best response to COVID-19 • Unlimited free shipping, Air Asia Com • Convene Indonesians to fight the Covid-19 revival through Redoxon #JanganKendorJagalmun, Bayer Indonesia • Coke Grab #ComboDeals: Helping businesses thrive in the pandemic , Coca-Cola Philippines • Redefine the country’s glasses shopping experience, focus • HP Welcome Home virtual showroom, HP • Staycation Escape, Marina Bay Sands • With the help of digital innovation, cross borders and enter Malaysian homes. DIY • Shopee 11.11 Promotion-National e-commerce, Shopee • SISTIC LIVE, SISTIC • UStore: Create a direct-to-consumer platform within 14 days, Unilever Philippines
30. The best e-commerce innovation • Foundation Finder, AS WATSON • Bayer Extended Goodness-the first sustainable business in the health category, Bayer Indonesia • Redefine the country’s eyewear shopping experience, focus • Balance-virtual product showroom, Panasonic Malaysia • Trapo Asia, Trapo
31. Best e-commerce loyalty program • EHD loyalty program membership, EuroHomeDirect • #Ohmygiga Refer friends and #gigaSurprises to retain and reward existing customers, Giga! • HappyFresh Loyalty-your points, your transactions, HappyFresh • "MSIG HK" mobile app, MSIG Insurance (Hong Kong) • Shell Go+, Philippine Shell Petroleum Company • Swarovski Club: omni-channel effort, Swarovski Singapore trade • Unifi Business Club-Up, Close & Personal, Unifi
32. The best use of artificial intelligence • Claim EZ: simplify the claim process to achieve a seamless end-to-end user experience, AIA Singapore • GINO-giga's fully interactive artificial intelligence chatbot, giga! • Artificial intelligence-driven retail experiment platform, TradeMonday
33. The best use of personalization • The snowball effect of personalized customer journeys, Adidas • iSMART: Plan customized customer experience through agency support, AIA • ASUS Singapore uses CDP, omni-channel retail to enhance the personalization of B2B and B2C buyers , ASUS Singapore•Project 42, Procter & Gamble
34. The best use of UI / UX design • Turn frustration into joy-Redesign the insurance purchase experience, AmGeneral Insurance • Gigabit! The best mobile service in the app, gigabit! • Fast track-a journey to the future, KLIA Ekspres • From real estate to real demand, UEM Sunrise
35. E-Commerce Leader of the Year • Bayer Indonesia, Hesnuaril Marlindayani • Central Food Retail Group, Stephane Coum • Nestle Oceania, Christopher Hatfield • Procter & Gamble, Alexandra Vogler
36. E-Commerce Team of the Year • Bayer Indonesia • giga! • Nestle • Shopee
Contact our project manager for more information about the reward package:
Czarina Solomon Project Management Supervisor Tel: +65 6423 0329 Mobile: +65 8112 6351 Email: czarinas@marketing-interactive.com
Seraphine Neoh Project Management Senior Manager Tel: +65 6423 0329 Email: seraphien@marketing-interactive.com
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